Buying traffic through Adwords (or other forms of paid advertising) is generally considered to be the most efficient method for acquiring targeted visitors. But there is a down side: if your website is not properly designed for making sales, you could lose a lot of money and you could lose it very fast.
With paid traffic, the results are immediate, offering results in the hundreds of thousands of visitors provided the keywords and marketing plan are managed properly. You determine whether the traffic flows or not, much like turning a switch.
Paying for traffic is very popular. When a marketer is making hundreds of thousands of dollars a month in revenue, he or she most likely achieved their goals by paying for traffic.
The thing to remember with Google Adwords is that you need to be able to change visitors to your site into customers before you even begin marketing. Once a visitor reaches your site, if it isn't geared toward making sales, you'll lose what could have been a customer, and your Adwords campaign (and especially our money) will have been a wasted effort.
If you are going to pay for advertising, it is essential that your website is just right. Even the smallest detail can turn off a visitor, losing them and your investment, forever.
Let's say that you have your website in its optimal form and you're ready to buy PPC traffic. How do you gauge a proper return on investment?
When you can spend $20 and bring in $24 in sales, is that considered good? Incredibly so! That's a good 20% return on investment!
Before you balk at the idea of making "just" four dollars, take a moment to think about these numbers: you pay $1,000 for advertising and return $1,200! Or how about investing $10,000 in clicks and returning $12,000? With a higher amount of money invested, 20% suddenly sounds pretty good, doesn't it? A return of even 10% is terrific on this type of campaign.
Online marketing's biggest challenge is quality web traffic because traffic is what leads to sales. Without sales, there can't be cash flow or profit. Most small enterprises look for as much free traffic for their website as they can find, while larger companies simply buy traffic through Google Adwords.
The primary benefit of paying for advertising online is glaringly obvious: it can be scaled! If you can find profitable keywords for your product or service, then you can increase the amount of traffic almost infinitely. Traffic and profits are almost immediate with Google Adwords, while the use of SEO can take much longer to produce results.
Would you believe there are some people who put in over $10,000 each day with PPC? Rest assured they are making a very nice return on their investment. Most marketers don't even have to ship an actual product or interface with customers because they are simply pushing traffic.
Before you get started with Adwords, you should learn as much as you can either from a professional or by researching on your own. Most marketers start out with free traffic sources before switching to paid traffic. If you think you are ready, you may want to move forward with Adwords.
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Date Published :
Dec 4 2008